Good Day, inc.
Product development and marketing agency
“Bringing Disruptive Ideas From Farm-to-Table and Idea-to-Commerce
FOUNDED 2014 • Seattle, WA • Now Headquartered in Denver, CO
The Good Day Group is a product development agency that was founded in Seattle, WA in 2014. Our team has developed more than 100 retail products sold in 50 US states and abroad. We’ve served dozens of clients in food + beverage, apparel, technology, and other consumer categories.
01. BRANDING
We create comprehensive identity resources from in-depth research through naming, brand mission, visual iconography.
02. DEVELOPMENT
From “farm-to-table” we work with our clients through the production process from design and manufacturing to supply chain and distribution.
03. PACKAGING
Our favorite part of the product development process is package design. Labels, cartons, shippers, stickers…everything our clients need!
04. PROMOTION
From events and collaborations to sponsorships and media engagement, we work with our brand partners to disrupt their commercial positioning.
01
BRANDING
02
DEVELOPMENT
03
PACKAGING
04
PROMOtION
SEE BELOW FOR RECENT SAMPLES OF CLIENTS AND WORK CLICK FOR IN-DEPTH CASE STUDIES
PRODUCT DEVELOPMENT
BLACKFIN HARD CIDER
FULL BRAND + PRODUCT DEVELOPMENT – Sample >>
PRODUCT DEVELOPMENT
O.K.A.N. Outfitters
PACKAGE DESIGN
PEGASUS COFFEE CO.
– Sample >>
PROMOTIONS
HOUSE WINE RACING
– Sample >>
PACKAGE DESIGN
Emerald Seas
PRODUCT DEVELOPMENT
CASCADIAN OUTFITTERS
BRAND + PACKAGE DEVELOPMENT – Sample >>
DESIGN + MANUFACTURING
TOROS CYCLE CO.
FULL BRAND + PRODUCT DEVELOPMENT – Sample >>
CONCEPT ART
ARTEMIS
PACKAGING
BOHANNON’S
THE GDC EXTERNAL WEBSITE IS CURRENTLY UNDER CONSTRUCTION. SAMPLES BELOW + LINKED.
Latest projects
ALL CLIENTS
Andy and the GDC team work with companies and founders of all kinds. Although they specialize in consumer products and media, they also work in tech, publishing, events + networking, lifestyle, health and other industries.
BOOK COVER DESIGN
Client : Landon HaIL Press
COVER ART • PRINT PREP • AUTHOR PORTRAITS
Design -Andy Petek • Oil Painting by Scott Reiling
MAGAZINE ADS
Client : TSMM Matchmaking
PRINT ADVERTISING CAMPAIGN – MAGAZINE
Designed by Andy Petek
PODCAST BRANDING
Client : RISE UP THRIVING
BRANDING REFRESH • PODCAST COVER DESIGN
Designed by Andy Petek
SOCIAL MEDIA CONTENT
Client : TSMM Matchmaking
SOCIAL MEDIA CONTENT + MANAGEMENT
Designed by Andy Petek + Danita Urban
RECENT PROJECTS
PRODUCTS
Andy has been serving food and beverage companies since 2012. Although we do a lot of lifestyle and publishing work now, product development and packaging is still the soul of our business.
BRAND DEVELOPMENT
CLIENT : CASCDIAN OUTFITTERS
BRANDING • PACKAGING • PROMOTION DESIGN
Designed by Andy Petek
SALES TOOLS
Client : Prost Brewing
PRESENTATION DESIGN • POINT-OF-SALE DESIGN
Designed by Andy Petek + Tracey Young
BRANDING
Client : Cafe racer
BRAND DESIGN • LOGOTYPE, ICON, COMBO
Designed by Andy Petek
PACKAGE DESIGN
Client : Peruchin Coffee
PACKAGE DESIGN • PACKAGE PRODUCTION
Designed by Andy Petek
RECENT TREND
PODCAST BRANDING
Due to Andy’s podcast studio and investment in dozens of shows, show branding and cover art have been a busy trend in the design studio.
* All Art Shown Below Designed by Andy Petek.
