Good Day, inc.

Product development and marketing agency

“Bringing Disruptive Ideas From Farm-to-Table and Idea-to-Commerce

FOUNDED 2014 • Seattle, WA • Now Headquartered in Denver, CO

The Good Day Group is a product development agency that was founded in Seattle, WA in 2014.  Our team has developed more than 100 retail products sold in 50 US states and abroad.  We’ve served dozens of clients in food + beverage, apparel, technology, and other consumer categories.

01. BRANDING

We create comprehensive identity resources from in-depth research through naming, brand mission, visual iconography.

02. DEVELOPMENT

From “farm-to-table” we work with our clients through the production process from design and manufacturing to supply chain and distribution.

03. PACKAGING

Our favorite part of the product development process is package design.  Labels, cartons, shippers, stickers…everything our clients need!

04. PROMOTION

From events and collaborations to sponsorships and media engagement, we work with our brand partners to disrupt their commercial positioning.

01

BRANDING

02

DEVELOPMENT

03

PACKAGING

04

PROMOtION

SEE BELOW FOR RECENT SAMPLES OF CLIENTS AND WORK CLICK FOR IN-DEPTH CASE STUDIES

PRODUCT DEVELOPMENT

BLACKFIN HARD CIDER

FULL BRAND + PRODUCT DEVELOPMENT – Sample >>

PRODUCT DEVELOPMENT

O.K.A.N. Outfitters

PACKAGE DESIGN

PEGASUS COFFEE CO.

– Sample >>

PROMOTIONS

HOUSE WINE RACING

– Sample >>

PACKAGE DESIGN

Emerald Seas

PRODUCT DEVELOPMENT

CASCADIAN OUTFITTERS

BRAND + PACKAGE DEVELOPMENT – Sample >>

FULL BRAND + PRODUCT DEVELOPMENT – Sample >>

CONCEPT ART

ARTEMIS

PACKAGING

BOHANNON’S

THE GDC EXTERNAL WEBSITE IS CURRENTLY UNDER CONSTRUCTION.  SAMPLES BELOW + LINKED.

Latest projects
ALL CLIENTS

Andy and the GDC team work with companies and founders of all kinds.  Although they specialize in consumer products and media, they also work in tech, publishing, events + networking, lifestyle, health and other industries.

BOOK COVER DESIGN

Client : Landon HaIL Press

COVER ART • PRINT PREP • AUTHOR PORTRAITS

Design -Andy Petek • Oil Painting by Scott Reiling

MAGAZINE ADS

Client : TSMM Matchmaking

PRINT ADVERTISING CAMPAIGN – MAGAZINE

Designed by Andy Petek

PODCAST BRANDING

Client : RISE UP THRIVING

BRANDING REFRESH • PODCAST COVER DESIGN

Designed by Andy Petek

SOCIAL MEDIA CONTENT

Client : TSMM Matchmaking

SOCIAL MEDIA CONTENT + MANAGEMENT

Designed by Andy Petek + Danita Urban

RECENT PROJECTS

PRODUCTS

Andy has been serving food and beverage companies since 2012.  Although we do a lot of lifestyle and publishing work now, product development and packaging is still the soul of our business.

BRAND DEVELOPMENT

CLIENT : CASCDIAN OUTFITTERS

BRANDING • PACKAGING • PROMOTION DESIGN

Designed by Andy Petek

SALES TOOLS

Client : Prost Brewing

PRESENTATION DESIGN • POINT-OF-SALE DESIGN

Designed by Andy Petek + Tracey Young

BRANDING

Client : Cafe racer

BRAND DESIGN • LOGOTYPE, ICON, COMBO

Designed by Andy Petek

PACKAGE DESIGN

Client : Peruchin Coffee

PACKAGE DESIGN • PACKAGE PRODUCTION

Designed by Andy Petek

RECENT TREND

PODCAST BRANDING

Due to Andy’s podcast studio and investment in dozens of shows, show branding and cover art have been a busy trend in the design studio.

* All Art Shown Below Designed by Andy Petek.